Pizza Express probably does one of the best gluten free pizzas at a chain restaurant I’ve ever had – so the news this week that the brand is launching a brand new gluten free pizza in Sainsbury’s set the coeliac Twittersphere alight.
The news comes during Coeliac Awareness Week – a time when every brand rushes to announce its new free from products – but this could be one of the most exciting announcements of the week.
Pizza Express has confirmed its is ‘revitalising its retail range’ with a new look and feel – plus the addition of a new gluten-free 10″ Margherita pizza. And when can we expect to see this? Well, the gluten free pizza will be exclusively at Sainsbury’s from June 6, 2016!
Although this is the only gluten free addition for now, it does bring hope for the future that more products may arrive on our shelves. Matt Ward, Pizza Express trading controller, commented: “We foresee significant growth opportunities in this sector. The first phase of our strategy is to ensure that our customers are getting the best of the PizzaExpress restaurant experience at home, then we will build on that platform and reach more customers through new formats and channels.”
With the launch of its gluten free doughballs earlier this year, Pizza Express is certainly staying ahead in the gluten free game. Will we see these hit the supermarket shelves some day? Watch this space…